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Module 6.4: Thực hành Reporting

MangoAds Training - Practice makes perfect!

MỤC TIÊU HỌC TẬP​

Sau khi hoàn thành module này, bạn sẽ:

✅ Áp dụng kiến thức từ Module 6.1-6.3 vào practice ✅ Phân tích case study thực tế ✅ Tạo được complete report từ raw data ✅ Present findings một cách tự tin ✅ Sẵn sàng handle real client reports

PHẦN 1: CASE STUDY THỰC TẾ​

📊 CASE STUDY #1: GOLDEN LOTUS RESORT & SPA​

Background Information​

CLIENT: Golden Lotus Resort & Spa
Location: Nha Trang
Business: Resort 5 sao + Spa cao cấp
Campaign Period: Tháng 11/2024 (01/11 - 30/11)
Campaign Objective: Lead Generation cho bookings

TARGET AUDIENCE:
• Age: 28-50
• Gender: Cả nam và nữ
• Location: TP.HCM, Hà Nội, Đà Nẵng
• Income: Top 25%
• Interests: Du lịch, nghỉ dưỡng, wellness

KPIs ĐỀ RA:
✓ Leads: 600 leads/tháng
✓ CPL: ≤ 120,000 VNĐ
✓ Lead Quality Rate: ≥ 55%
✓ Form Completion Rate: ≥ 40%

BUDGET:
• Total: 60,000,000 VNĐ
• Phân bổ: 2M VNĐ/ngày

Campaign Structure​

CAMPAIGN 1: "Weekend Getaway"
Budget: 25M
Placement: Facebook Feed + Instagram Feed
Audience: Core Audience (Interest-based)
Creative: 3 videos + 5 images

CAMPAIGN 2: "Spa Wellness Package"
Budget: 20M
Placement: Facebook Feed + Stories
Audience: Lookalike 1% (from website visitors)
Creative: 2 videos + 4 images

CAMPAIGN 3: "Last Minute Deals"
Budget: 15M
Placement: Facebook Feed only
Audience: Retargeting (website visitors, haven't booked)
Creative: 4 images (urgent/scarcity angle)

Performance Data (Tháng 11)​

Campaign 1: Weekend Getaway

Spend: 24,800,000 VNĐ
Impressions: 1,250,000
Reach: 385,000
Link Clicks: 32,500
CTR: 2.6%
Landing Page Views: 28,000
Form Started: 8,500
Leads: 4,200
CPL: 59,048 VNĐ
Form Completion Rate: 49.4%
Qualified Leads (from CRM): 2,730 (65%)

Campaign 2: Spa Wellness Package

Spend: 19,500,000 VNĐ
Impressions: 890,000
Reach: 310,000
Link Clicks: 24,700
CTR: 2.8%
Landing Page Views: 21,500
Form Started: 6,200
Leads: 2,100
CPL: 92,857 VNĐ
Form Completion Rate: 33.9%
Qualified Leads (from CRM): 1,365 (65%)

Campaign 3: Last Minute Deals

Spend: 14,900,000 VNĐ
Impressions: 620,000
Reach: 195,000
Link Clicks: 18,600
CTR: 3.0%
Landing Page Views: 16,500
Form Started: 5,800
Leads: 1,900
CPL: 78,421 VNĐ
Form Completion Rate: 32.8%
Qualified Leads (from CRM): 1,045 (55%)

TOTALS:

Total Spend: 59,200,000 VNĐ (under budget!)
Total Leads: 8,200
Overall CPL: 72,195 VNĐ
Overall Quality Rate: 62.7%
Overall Form Completion: 42.2%

Additional Context​

Week-by-Week Breakdown:

Week 1 (Nov 1-7):
Leads: 1,850 | CPL: 75,135 VNĐ | Quality: 58%

Week 2 (Nov 8-14):
Leads: 2,100 | CPL: 68,571 VNĐ | Quality: 63%

Week 3 (Nov 15-21):
Leads: 2,450 | CPL: 71,020 VNĐ | Quality: 65%

Week 4 (Nov 22-30):
Leads: 1,800 | CPL: 75,556 VNĐ | Quality: 62%

Placement Breakdown (All Campaigns):

Facebook Feed:
Leads: 5,200 | CPL: 65,385 VNĐ | Quality: 68%

Instagram Feed:
Leads: 2,100 | CPL: 85,714 VNĐ | Quality: 60%

Stories:
Leads: 900 | CPL: 122,222 VNĐ | Quality: 48%

Creative Performance (Top 3):

Video 1 - "Resort Tour 30s":
Leads: 2,100 | CPL: 58,000 VNĐ | CTR: 3.2%

Image Set 1 - "Luxury Pool":
Leads: 1,850 | CPL: 62,500 VNĐ | CTR: 2.9%

Video 2 - "Spa Experience":
Leads: 1,500 | CPL: 70,000 VNĐ | CTR: 2.7%

Demographics (Best Performers):

Age 35-44:
40% of leads | CPL: 65,000 VNĐ | Quality: 70%

Age 28-34:
35% of leads | CPL: 72,000 VNĐ | Quality: 58%

Age 45-50:
25% of leads | CPL: 82,000 VNĐ | Quality: 60%

📝 BÀI TẬP 1: TẠO MONTHLY REPORT​

Nhiệm vụ của bạn:

Sử dụng data từ Case Study #1 ở trên, tạo một Monthly Report hoàn chỉnh cho client Golden Lotus Resort & Spa theo cấu trúc chuẩn MangoAds.

Requirements:

1. EXECUTIVE SUMMARY (1 page)
   • Overview tháng 11
   • Key results vs KPIs
   • Main highlights (3-5 bullets)

2. PERFORMANCE OVERVIEW (1 page)
   • Key metrics table với comparisons
   • Week-by-week trend analysis
   • Overall assessment

3. CAMPAIGN BREAKDOWN (2 pages)
   • Performance của từng campaign
   • Charts visualizing key metrics
   • Campaign comparison table

4. AUDIENCE & PLACEMENT INSIGHTS (1 page)
   • Demographics breakdown
   • Placement performance analysis
   • Device analysis (assume mobile: 70%, desktop: 30%)

5. CREATIVE PERFORMANCE (1 page)
   • Top performing creatives
   • Creative type analysis (video vs image)
   • Insights & patterns

6. RECOMMENDATIONS (2 pages)
   • Minimum 5 actionable recommendations
   • Priority level cho mỗi item
   • Expected impact

7. NEXT MONTH PLAN (1 page)
   • December strategy
   • Budget allocation plan
   • Testing roadmap

TOTAL: 10-12 pages

Deliverables:

  • Complete report (PDF format)
  • Minimum 3 charts/graphs
  • All calculations accurate
  • Professional formatting với MangoAds branding
  • Email draft để gửi cho client

Timeline: 3-4 giờ

✅ ĐÁNH GIÁ BÀI LÀM​

Senior sẽ đánh giá report của bạn theo rubric sau:

┌─────────────────────────────────────────────────────────────┐
│ CRITERIA                              │ Points │ Your Score │
├───────────────────────────────────────┼────────┼────────────┤
│ 1. Data Accuracy                      │   20   │            │
│    • Numbers khớp với data            │        │            │
│    • Calculations đúng                │        │            │
│    • No errors                        │        │            │
├───────────────────────────────────────┼────────┼────────────┤
│ 2. Insights Quality                   │   25   │            │
│    • Meaningful insights              │        │            │
│    • Data-driven                      │        │            │
│    • Actionable                       │        │            │
├───────────────────────────────────────┼────────┼────────────┤
│ 3. Recommendations                    │   20   │            │
│    • Specific và clear                │        │            │
│    • Prioritized properly             │        │            │
│    • Feasible                         │        │            │
├───────────────────────────────────────┼────────┼────────────┤
│ 4. Visualization                      │   15   │            │
│    • Charts appropriate               │        │            │
│    • Easy to understand               │        │            │
│    • Professional design              │        │            │
├───────────────────────────────────────┼────────┼────────────┤
│ 5. Writing Quality                    │   10   │            │
│    • Clear & concise                  │        │            │
│    • Professional tone                │        │            │
│    • No typos                         │        │            │
├───────────────────────────────────────┼────────┼────────────┤
│ 6. Presentation                       │   10   │            │
│    • Layout clean                     │        │            │
│    • Branding consistent              │        │            │
│    • Easy to navigate                 │        │            │
├───────────────────────────────────────┼────────┼────────────┤
│ TOTAL                                 │  100   │            │
└─────────────────────────────────────────────────────────────┘

PASSING SCORE: 70/100
GOOD: 80+
EXCELLENT: 90+

PHẦN 2: MINI EXERCISES​

📝 EXERCISE 2.1: ANALYZE THIS DATA​

Scenario:

Campaign: Nhà hàng Nhật Bản "Sakura"
Period: 2 tuần

Week 1 Data:
• Spend: 8,000,000 VNĐ
• Leads: 95
• CPL: 84,211 VNĐ
• CTR: 2.1%
• Quality Rate: 52%

Week 2 Data:
• Spend: 8,000,000 VNĐ
• Leads: 140
• CPL: 57,143 VNĐ
• CTR: 3.4%
• Quality Rate: 68%

Questions:

  1. Calculate week-over-week change cho mỗi metric (% increase/decrease)
  2. Viết 1 paragraph (5-7 sentences) analyze performance improvement
  3. Liệt kê 3 possible reasons cho improvement này
  4. Recommend next steps (2-3 actions)

Expected Time: 30 phút

📝 EXERCISE 2.2: CREATE EXECUTIVE SUMMARY​

Scenario:

Bạn có raw data sau cho một spa campaign:

Campaign: "Zen Spa Weekend Retreat"
Period: Tháng 10
Budget: 35M VNĐ
Actual Spend: 34.5M VNĐ

Results:
• Leads: 420
• CPL: 82,143 VNĐ (Target: 90K)
• Quality Rate: 64% (Target: 60%)
• Bookings from leads: 98 (23.3% conversion)
• Revenue attributed: 147,000,000 VNĐ
• ROAS: 4.26x

Challenges:
• Week 3 có CPL spike lên 105K (due to competitor promotion)
• Stories placement underperformed (CPL 125K)

Actions Taken:
• Paused Stories placement Week 3
• Increased bid cho Feed placement
• Launched 2 new video creatives Week 4

Task: Viết Executive Summary (3 paragraphs) theo format MangoAds

Expected Time: 20 phút

📝 EXERCISE 2.3: WRITE RECOMMENDATIONS​

Scenario:

Campaign data analysis cho resort:

Key Findings:
1. Desktop users có Quality Rate 75% vs Mobile 48%
2. Age 40-50 có best CPL (72K) và Quality (70%)
3. Video ads có CTR 3.5% vs Image ads 2.1%
4. Retargeting campaign có CPL chỉ 55K (best performer)
5. Lookalike 1% outperform Core audience (CPL 80K vs 105K)
6. Campaign đang hit budget cap lúc 5PM mỗi ngày
7. Frequency đang ở 5.2 (high, có dấu hiệu fatigue)

Task:

Viết 5 recommendations với format chuẩn MangoAds (Title, Priority, Context, Action, Impact, Risk) based on findings trên.

Expected Time: 45 phút

📝 EXERCISE 2.4: DATA VISUALIZATION​

Given Data:

Campaign Performance (4 campaigns):

Campaign A - "Early Bird":
Spend: 18M | Leads: 220 | CPL: 81.8K | Quality: 62%

Campaign B - "Last Minute":
Spend: 15M | Leads: 280 | CPL: 53.6K | Quality: 58%

Campaign C - "Luxury Package":
Spend: 22M | Leads: 180 | CPL: 122.2K | Quality: 75%

Campaign D - "Group Booking":
Spend: 12M | Leads: 150 | CPL: 80K | Quality: 65%

Tasks:

  1. Tạo 1 bar chart so sánh CPL của 4 campaigns
  2. Tạo 1 scatter plot showing CPL vs Quality Rate
  3. Tạo 1 table tổng hợp performance với color coding
  4. Viết 2-3 insights based on visualizations

Tools: Google Sheets hoặc Excel

Expected Time: 40 phút

📝 EXERCISE 2.5: HANDLING BAD PERFORMANCE​

Scenario:

Client email bạn:

"Hi MangoAds team,

Tôi thấy tuần này CPL lên 125K, cao hơn nhiều so với target
80K và cả 3 tuần trước (~75K). Leads cũng giảm từ 150/week
xuống chỉ 95 leads. Chuyện gì đang xảy ra vậy? Chúng ta có
cần pause campaign không?

Budget tháng này có vẻ sẽ không đạt target 600 leads rồi.

Best,
Anh Nam - Resort Paradise"

Background Info bạn có:

Week 3 Performance Drop Analysis:
• Competitor launched big promotion (50% off) cùng kỳ
• Frequency tăng từ 3.2 → 5.8 (audience fatigue)
• 2/5 top performing ads bị reject do policy (đã fix)
• Stories placement CPL spike lên 180K
• Weather: Nha Trang có bão, affect travel sentiment

Actions Already Taken:
• Paused Stories placement (24h ago)
• Uploaded 3 new creative sets (12h ago)
• Expanded audience với LAL 2-3% (today)

Task:

  1. Draft email reply (200-300 words) address concerns của client
  2. Sử dụng PEAR framework (Problem, Explanation, Action, Result/Next)
  3. Tone: Professional, honest, reassuring
  4. Include: specific numbers, actions taken, expected timeline

Expected Time: 30 phút

PHẦN 3: PRESENTATION PRACTICE​

🎤 EXERCISE 3.1: MOCK CLIENT MEETING​

Setup:

  • Bạn sẽ present Monthly Report từ Case Study #1 (Golden Lotus)
  • Audience: Senior MangoAds member đóng vai client
  • Time: 15-20 minutes presentation + 5-10 mins Q&A

Preparation:

1. Prepare slides (8-12 slides max)
   • Don't just reuse report pages
   • Create presentation deck designed for speaking

2. Structure:
   Slide 1: Recap objectives
   Slide 2-3: Key results overview
   Slide 4-5: Deep dive analysis
   Slide 6-7: Success stories
   Slide 8-9: Recommendations
   Slide 10: Next steps

3. Practice:
   • Rehearse 2-3 lần
   • Time yourself
   • Prepare for questions

Common Questions to Prepare For:

Q1: "Tại sao Campaign 2 có CPL cao hơn Campaign 1?"
Q2: "Stories placement có vẻ không hiệu quả, chúng ta có nên
     dừng hẳn không?"
Q3: "Lead Quality Rate 62% là tốt hay xấu so với industry?"
Q4: "Chúng ta có thể scale lên 3M/day không?"
Q5: "Tháng 12 là peak season, strategy có thay đổi gì không?"

Evaluation Criteria:

□ Clear structure
□ Good pacing (not rushed)
□ Confident delivery
□ Answers questions well
□ Uses data to support points
□ Professional demeanor
□ Engaged with audience
□ Managed time well

🎤 EXERCISE 3.2: EXPLAIN METRICS TO NON-MARKETER​

Challenge:

Client không có marketing background, bạn cần explain các concepts sau bằng ngôn ngữ đơn giản:

1. Attribution Window
2. Retargeting
3. Lookalike Audience
4. Frequency & Fatigue
5. Form Completion Rate vs Lead Quality Rate

Rules:

  • Không dùng jargon
  • Use analogies/metaphors
  • Maximum 2-3 sentences per concept
  • Client là owner của resort, 55 tuổi, không tech-savvy

Example:

❌ Technical:
"Attribution window 7 days click means conversions are
attributed to ads if they happen within 7 days of ad click."

✅ Simple:
"Giống như anh gửi catalogue cho khách. Nếu khách xem
catalogue hôm nay và book trong vòng 7 ngày, chúng ta biết
được là nhờ catalogue đó. Facebook tracking giống vậy."

Expected Time: 20 phút prepare, 2 phút present each concept

PHẦN 4: ADVANCED SCENARIOS​

📊 CASE STUDY #2: MULTI-LOCATION RESTAURANT CHAIN​

Scenario:

CLIENT: Sushi Master (Chuỗi 5 nhà hàng)
Locations:
  • TP.HCM: 3 chi nhánh (Quận 1, Quận 3, Quận 7)
  • Hà Nội: 2 chi nhánh (Ba Đình, Cầu Giấy)

Objective: Drive reservations/bookings

Challenge:
• Mỗi location có capacity khác nhau
• Cần distribute leads evenly (không để 1 location quá tải)
• Budget: 80M/tháng
• Target: 1,200 leads total (240 per location)

Campaign Structure (Current):

Campaign 1: HCM - All locations
Campaign 2: HN - All locations
Creative: Chung cho tất cả
Landing page: 1 page với dropdown chọn location

Problem:

After 2 weeks:

Location Distribution:
Q1 location: 180 leads (75% of HCM leads) → OVERWHELMED
Q3 location: 35 leads (15% of HCM leads)
Q7 location: 25 leads (10% of HCM leads)
HN Ba Đình: 120 leads (80% of HN leads)
HN Cầu Giấy: 30 leads (20% of HN leads)

Issues:
• Q1 và Ba Đình restaurants không handle được volume
• Q3, Q7, Cầu Giấy underutilized
• Client muốn balanced distribution

Your Task:

1. Identify root causes của uneven distribution
2. Propose new campaign structure để balance leads
3. Recommend targeting/creative changes
4. Create implementation plan (timeline, budget reallocation)
5. Set up tracking để monitor distribution going forward

Deliverable:

Strategy document (3-4 pages) với detailed plan và rationale

Expected Time: 2 giờ

📊 CASE STUDY #3: SEASONAL CAMPAIGN - YEAR-END PEAK​

Scenario:

CLIENT: Luxury Beach Resort - Đà Nẵng
Time: Planning cho Tết 2025 campaign

Historical Data (Tết 2024):
• Campaign period: 2 tháng trước Tết
• Spend: 150M
• Leads: 1,800
• CPL: 83,333 VNĐ
• Booking rate: 35%
• Average booking value: 8,500,000 VNĐ
• Total revenue: 53.5M từ ads

Issues Last Year:
• CPL tăng 45% trong 2 tuần cuối (competitor surge)
• Quality giảm trong last week (panic bookings, many cancellations)
• Ran out of premium rooms week before Tết
• Mobile ads performed poorly (desktop users book more)

Challenge This Year:

Client wants:
• 2,500 leads (vs 1,800 năm ngoái)
• Maintain hoặc improve CPL
• Higher quality leads (less cancellations)
• Budget: 180M (vs 150M năm ngoái)

Market Changes:
• 3 new luxury resorts opened in Đà Nẵng (more competition)
• Average CPL đã tăng 15% so với 2024
• iOS 14+ impact (tracking limitations)

Strategic Questions:
• Khi nào bắt đầu campaign?
• Budget pacing như thế nào?
• Audience strategy?
• Creative approach?
• Làm sao để stand out vs competitors?

Your Task:

Tạo complete Campaign Plan bao gồm:

1. CAMPAIGN TIMELINE
   • Phase 1: Awareness (timeline, budget %, objectives)
   • Phase 2: Consideration (timeline, budget %, objectives)
   • Phase 3: Conversion (timeline, budget %, objectives)

2. AUDIENCE STRATEGY
   • Core audiences
   • Retargeting layers
   • Lookalikes
   • Exclusions

3. BUDGET ALLOCATION
   • By phase
   • By audience type
   • Contingency plan

4. CREATIVE STRATEGY
   • Themes/angles
   • Formats (video/image split)
   • Refresh schedule

5. RISK MITIGATION
   • Identify 5 key risks
   • Mitigation plan for each

6. SUCCESS METRICS
   • KPIs by phase
   • Benchmarks
   • Monitoring frequency

7. COMPETITIVE DEFENSE
   • How to maintain performance khi competitors surge

Deliverable:

Complete Campaign Planning Document (8-10 pages)

Expected Time: 3-4 giờ

PHẦN 5: PEER REVIEW SESSION​

👥 EXERCISE: REVIEW & FEEDBACK​

Setup:

  • Groups of 2-3 people
  • Mỗi người present report của mình (từ Case Study #1)
  • Others provide feedback

Feedback Framework:

✅ WHAT WORKED WELL (2-3 điểm)
• Specific examples
• Why it's effective

🔧 WHAT COULD BE IMPROVED (2-3 điểm)
• Constructive suggestions
• How to make it better

💡 IDEAS/QUESTIONS
• Alternative approaches
• Clarifying questions

Time Allocation:

Person A presents: 10 mins
Group feedback: 5 mins
---
Person B presents: 10 mins
Group feedback: 5 mins
---
Person C presents: 10 mins
Group feedback: 5 mins

Total: ~45 mins per group

PHẦN 6: FINAL ASSESSMENT​

🎯 CAPSTONE PROJECT​

Overview:

Đây là bài tập cuối cùng để assess toàn bộ skills từ Module 6.1-6.4

Scenario:

NEW CLIENT: "Mango Wellness Spa" (fictional)
Ngành: Spa & Wellness
Location: TP.HCM (2 locations: Q1 & Q7)

Services:
• Massage therapy: 500K - 1.2M
• Facial treatments: 800K - 2M
• Body treatments: 1.5M - 3M
• Packages: 3M - 8M

Target Audience:
• Women 28-50
• Income: Upper middle class +
• Interested in: Wellness, beauty, self-care

Campaign Objective:
• Generate qualified leads for spa bookings
• Target: 400 leads/tháng
• CPL target: ≤ 100,000 VNĐ
• Lead Quality: ≥ 60% qualified

Budget: 40M/tháng

You are given:
• First month của campaign vừa kết thúc
• Spreadsheet với raw data (sẽ được cung cấp)

Your Tasks:

PHASE 1: DATA ANALYSIS (2 giờ)
• Import và clean data
• Calculate all metrics
• Identify patterns & insights
• Compare vs benchmarks

PHASE 2: CREATE REPORT (3 giờ)
• Monthly Report (10-12 pages)
• Minimum 5 charts/visualizations
• Executive summary
• Detailed analysis
• 5+ recommendations
• Next month plan

PHASE 3: PRESENTATION (30 phút)
• Create presentation deck (10-12 slides)
• Present to "client" (trainers)
• Handle Q&A

PHASE 4: WRITTEN ASSESSMENT (1 giờ)
• Answer scenario-based questions
• Demonstrate understanding of concepts

Evaluation:

Report Quality: 40%
Presentation: 30%
Data Analysis: 20%
Written Assessment: 10%

TOTAL: 100%

Passing: 75%

PHẦN 7: LEARNING RESOURCES​

📚 Additional Materials​

Templates:

✓ Weekly Report Template
✓ Monthly Report Template
✓ Campaign End Report Template
✓ Presentation Deck Template
✓ Data Analysis Spreadsheet Template

Access: Google Drive > MangoAds Training > Module 6 Resources

Reference Documents:

✓ MangoAds Reporting Style Guide
✓ Industry Benchmarks Database (2024)
✓ Chart Selection Guide
✓ Writing Formulas Cheatsheet
✓ Common Mistakes & How to Avoid

Video Tutorials:

✓ "Creating Charts in Google Sheets" (15 mins)
✓ "Presentation Skills for Marketers" (20 mins)
✓ "Handling Difficult Client Conversations" (18 mins)
✓ "Advanced Data Analysis Techniques" (25 mins)

🔗 External Resources​

Facebook Blueprint:
• "Ads Reporting Fundamentals"
• "Interpreting Ads Manager Data"

Google Analytics Academy:
• "Data Analysis Basics"
• "Attribution Fundamentals"

Recommended Reading:
• "Storytelling with Data" by Cole Nussbaumer Knaflic
• "Made to Stick" by Chip & Dan Heath

PHẦN 8: CONTINUOUS IMPROVEMENT​

📈 Post-Training Development​

Month 1-2:

□ Create 4 weekly reports independently
□ Present 2 reports to clients with supervision
□ Shadow senior on 2 client meetings
□ Complete all module exercises

Month 3-4:

□ Handle weekly reporting for 2-3 clients
□ Lead 1 monthly report presentation
□ Conduct 1 campaign performance audit
□ Identify 1 optimization opportunity from data

Month 5-6:

□ Manage full reporting cycle for 3-5 clients
□ Present monthly reports independently
□ Create 1 case study from client success
□ Mentor new team members

🎯 Skills Checklist​

Technical Skills:

□ Export data từ Ads Manager correctly
□ Clean và organize data efficiently
□ Calculate metrics accurately (CPL, CTR, etc.)
□ Create charts và visualizations
□ Use spreadsheet formulas
□ Integrate data từ nhiều sources
□ Identify data discrepancies
□ Troubleshoot tracking issues

Analytical Skills:

□ Identify trends và patterns
□ Compare performance vs benchmarks
□ Analyze audience segments
□ Evaluate creative performance
□ Diagnose performance issues
□ Determine root causes
□ Project future performance
□ Assess campaign health

Communication Skills:

□ Write clear executive summaries
□ Create actionable recommendations
□ Explain technical concepts simply
□ Present findings confidently
□ Handle client questions
□ Address concerns professionally
□ Adapt communication style to audience
□ Tell stories with data

CHECKLIST HOÀN THÀNH MODULE 6.4​

  • Hoàn thành Case Study #1 (Golden Lotus Report)
  • Làm xong minimum 3/5 mini exercises
  • Participate in peer review session
  • Complete presentation practice
  • Pass final assessment (75%+)
  • Review all feedback và identify improvement areas
  • Create personal learning plan cho tiếp theo

FEEDBACK & NEXT STEPS​

📝 Self-Assessment​

Sau khi hoàn thành Module 6.4, hãy tự đánh giá:

On a scale of 1-5:

Data Analysis Skills: ___/5
Report Creation: ___/5
Visualization: ___/5
Writing Quality: ___/5
Presentation Skills: ___/5

What I did well:
1. ______________________________
2. ______________________________
3. ______________________________

What I need to improve:
1. ______________________________
2. ______________________________
3. ______________________________

Next learning goals:
1. ______________________________
2. ______________________________

🎓 CHÚC MỪNG!​

Bạn đã hoàn thành PHẦN 6: BÁO CÁO (REPORTING)!

Skills đã học:
✅ Hiểu và analyze metrics
✅ Thu thập và xử lý data
✅ Tạo reports chuyên nghiệp
✅ Present findings tự tin
✅ Write insights có giá trị
✅ Make data-driven recommendations

Bạn giờ đã sẵn sàng:
→ Handle client reporting independently
→ Identify optimization opportunities
→ Communicate value effectively
→ Build trust với clients through transparency

TIẾP THEO:

Phần 7: Campaign Optimization
Phần 8: Advanced Tactics
Phần 9: Scale & Growth
Phần 10: Certification

💬 GET HELP​

Questions? Need feedback on your reports?

📧 Email: [email protected]
💬 Slack: #ads-training-help
👨‍🏫 Office Hours: Thứ 3 & Thứ 5, 3-5PM
📅 1-on-1 Review: Book with your trainer

BONUS: QUICK REFERENCE GUIDE​

📋 Reporting Checklist​

Before Creating Report:

□ Data exported correctly
□ Date range accurate
□ All campaigns included
□ CRM data available
□ Previous period data for comparison

While Creating Report:

□ Use MangoAds template
□ Follow brand guidelines
□ Double-check calculations
□ Create meaningful visualizations
□ Write clear insights
□ Provide actionable recommendations
□ Proofread thoroughly

Before Sending:

□ All numbers verified
□ Charts labeled properly
□ No typos or errors
□ File named correctly
□ Appropriate file size (<5MB)
□ Email draft ready
□ Senior review completed (if required)

🚨 Common Pitfalls​

❌ Reporting numbers without context
❌ Using too much jargon
❌ Hiding bad performance
❌ Making recommendations without data
❌ Creating reports that are too long
❌ Not comparing to previous periods
❌ Forgetting to include next steps
❌ Sending without proofreading

© 2024 MangoAds - Internal Training Materials

🎉 CONGRATULATIONS ON COMPLETING MODULE 6.4! 🎉

Keep practicing, keep learning, keep growing!